Sustainable mobility!

February 01, 2019

zero mobility

With Zero Mobility our mission is to support the development of vibrant inner cities, free of cars and pollution. In order to achieve this, we aim to make short-distance trips much more enjoyable by offering light, small vehicles such as e-scooters, available to anyone and everywhere in cities. More and more people live in urban areas and the air quality is posing serious health issues. We have become very dependent on cars in city centres, which is unnecessary, and we strive to be one of the initiatives to replace cars and reduce air pollution.

We decided to start a mobility company as we believe business can be force for good and entrepreneurship can be a way to offer solutions to a market which don’t work well or can be improved significantly. New, private initiatives are not hindered or bound by traditional infrastructure or thinking and can offer innovative ways of solving a problem. In the case of mobility in our cities it is clear there is an abundance of cars on the roads leading to unhealthy levels of congestion and air pollution. This unfortunately affects our health and costing our societies billions of Euro’s.

Zero Mobility targets young, urban professionals who increasingly use mobility as a service (MaaS) and don’t feel the need to own a car or even a bike. We cater to users who want to contribute to cleaner air in cities and desire a flexible and fun mode of transportation. Use cases and advantages are however various in nature.

We specifically wish to replace short car rides. These take place out of too comfortable lifestyles but mainly because of lacking solid public transport infrastructure and availability of multi-modality options. Well implemented bike, car and scooter sharing can together with public transport almost entirely replace the need for short car rides within inner cities. The first mile can for instance be by shared bike or scooter from a residential area to a metro, bus or tram stop. Scooters can be taken into the metro or tram and thus serve the customer as a last mile option to the office. When something needs to be transported, or kids need to be dropped off at school, car sharing is a viable option. While ride hailing doesn’t necessarily lead to less traffic, (electric) carsharing models for urban areas (peer-2-peer such as Snappcar & Drivy, or B2C like Car2Go, Miles and DriveNow) can lead to less emissions and car ownership.

However, in different forms of micro-mobility we actually see most potential to contribute most strongly to fewer cars and emissions. In France for instance, in many cities over 70% of people going to work undertake this commute by car. With rising fuel prices and the lack of solid first & last mile solutions many blue-collar workers wish to use alternatives, but solutions aren’t yet being offered to them. Using public transport for the lion’s share of the journey and scooters for first and last mile, we believe car ownership will diminish.

So, by targeting our service for areas that are underserved, reducing car ownership is stimulated. Car ownership and the freedom and status that come with it is however so deeply ingrained in our societies that it requires a true transition which will not happen overnight. American ride-hailing company Lyft for instance offered customers a fixed monthly cash incentive to leave their cars parked at home. The initiative was designed to incentivize customers to use ride hailing and other forms of mobility. The main objective however is to make people comfortable with the idea of not actually owning and having access to a car. Shared, light and electric micro-mobility is a solution to many challenges in our inner cities and the rise is chiefly driven by congested and polluted urban areas. Technology advances such as smart locks and smartphone booking apps have opened up the market for everyone.

ZERO e-scooter sharing works very easy and straightforward. One can simply download the app, locate a nearby scooter, unlock with QR code and start riding. Because it is ‘free-floating’ the scooter can be picked up and parked anywhere in the service area, provided it is left at designated parking spots. The advantage is that you pay by the minute, have a great last mile mode of transport, and are not dependant on expensive parking space. We encourage users to only use bike lanes, no sidewalks and only quiet, narrow streets. We further stimulate safety by strongly advising for the use of helmets, knee protectors and gloves in cold weather.

Our mode of operation is that when the founding team has ‘opened’ a city, a local team quickly takes over. They ensure the fleet is properly maintained on a daily basis, scooters are charged and taken off the streets at night, redeploying them in the early morning. Using data, we optimize pick-up spots for the scooters and the geofence within the application ensures no scooters can be parked in mutually agreed ‘no ride’ areas. Moreover, to make the case for micro-mobility we wish to reach out to universities and local businesses. Local companies such as hotels can have an interest as resellers and we can offer students positions as interns or student brand managers representing the company on the streets. With the full backing and support of local players we can become a success and really change the mobility status quo in a city.

We strive to become a Pan European provider of sustainable, flexible modes of transportation based on mobility as a service. To offer a diverse fleet and cater to a large audience making new, light electric vehicles accessible to everyone.